If you mean me Neil, I just edit the website on a freelance basis and have no involvement with the MHS business model!
However, modelling magazines are produced on very tight budgets, (MB is put together by just 1.5 staff) so there is only limited scope for extra curricular promotional activities. Attendance at shows is pretty expensive as any trader will tell you and I think those responsible for MB prefer to put their resources and energies into providing significantly more editorial material than appears in the ‘other magazine’ plus you have the opportunity to express your views on editorial policy at any time on this Forum (again a facility not provided elsewhere).
Paul Freshney does provide a commentary in each issue which frequently touches on his editorial polices and I understand that the current sales figures suggest that he has got a pretty good balance to meet readership expectations.
As I only do this on a part time basis I don’t mind coming on here on a Sunday evening but I suspect Paul might be less enthusiastic in giving up his weekends when he has a full time day job as well!
Colin