Jeremy. I cannot see, apart from swelling up the holes to close them, that you would be able to fill the holes and they would not be seen at all, they are too regular and distinctive a feature for that. It does strike me that they are on a slightly lighter plank than most, possibly a tiny drop of stain would assist?? Other than that, I would give them a good sand, after all you have nothing to lose!!
I have a slight split in the veneer and a slight gap in the join on mine and I am using just varnish to rectify this, applied by brush to build up locally and let dry before sanding and hopefully this will hide the gaps, before continuing with the rest of the varnishing.
Ashley. Usual disclaimer, personal opinion and so on