All motors have a kv value regardless of whether brushed or brushless. It is just that brushless buyers want to know what they are buying which doesn't appear to worry many brushed buyers who often buy from a very restricted range of motors that they are familiar with. (ducks ready for the assault). Not knowing the kv works if you know the motor anyway and what it will do ie MFA 385 or 540.
Your watt meter is a very useful bit of kit. You can connect it between that battery and any user of power – motor – servo etc to see what is happening. I generally connect it between the battery and the esc. It should have connectors marked "in" (battery) and "out" (esc/motor etc). You will obviously need to have plugs/sockets on the leads that make this possible. It will then tell you the battery voltage and the amps/watts that you are using. This not only tells you about the motor but also tells you about how happy your battery is.
The optical tachometer reads revolutions.
If I have an unidentified motor the way that I use mine is to attach, using sticky tape, a piece of dark (brown, black etc) card to the output shaft of the motor when it is out of the model. It should look like a narrow 2 blade prop. You then use the tachometer to look through the spinning blades at a bright source of natural light. This will tell you how many revs the motor is giving from the battery that you have connected. The only thing to bear in mind is if it wasn't meant for model use it will read double the revs because two blades pass the sensor each revolution. I suggest wearing glasses for obvious reasons.
The reason for natural light is that mains electricity runs at 50Hz and, particularly with fluorescent tubes, that can crate havoc.
To use the tachometer in the model I just use a piece of white card wrapped around the coupling. I stop the card falling off with a strip of black dark tape in line with the motor and propshaft that also stops the coupling rotating inside the card. You need the card sleeve to rotate at the same speed as the propshaft! You need as much natural light as possible falling onto the card. Your tachometer will now read the revs correctly as there is only one black line per revolution.
If you combine the wattmeter & tachometer readings you are now well on the way to understanding what is going on with any motor/battery/prop combination.
Edited By Chris E on 12/09/2020 17:08:34