Hi all
Just to clarify:
The digital editions of the magazines that MyTimeMedia produce are made available in response to developing and ongoing changes in the marketplace.
However, the number of stand-alone digital subscriptions is currently minute compared to the number of printed subscriptions worldwide.
The print order for each issue of MB has not changed markedly in the last two years. In other words we expect to sell on news-stands worldwide roughly the same number as a couple of year's ago and the quantity supplied for direct delivery to subscribers has not changed either, indeed has been slowly going up. Yes, we lose subscribers who do not wish to renew, but new subscribers more than make up for that.
It must be remembered that the time and effort to edit, manage and design the magazine is the same whether it be digital or printed. Also, advertisers like printed issues, because the magazine reader cannot escape the adverts and of course in the case of hobby magazines, many of them are passed-on in clubs etc. so are read again and the adverts then seen by others. That does not happen with digital issues.
So, in summary, printed issues of MB will be here for many years to come. This is against a backdrop of a an overall fall in the national magazine market, year on year as a whole. Top class hobby magazines are remarkably resilient in this respect, perhaps because of the types and ages of the people who read them?
As to cost – well for the maximum £50 per annum, a UK subscriber gets 13 printed issues with six included plans, the digital equivalents and free access to the back issues from January 2007 as well as (if a new subscriber), an introductory free gift. £1 per week? You can easily spend more on parking somewhere just once a week!
No other model boating magazine enables any of its subscribers to access these recent back issues for free in their entirety like this, something that is useful to the model maker seeking professionally produced articles and advice on 'how to' and 'information about' subject matter. As with all things, there are costs involved in everything, but because MB is the 'The World's Best Seller' , we can also have this professionally moderated (by Colin Bishop) forum and website for you and the access to back issues.
Thanks for your ongoing support.
Paul Freshney.
Edited By Paul Freshney Editor of Model Boats on 13/09/2014 11:45:12