Ah, an upmarket step….eh ?

Ashley

I would imagine to most Tesco's is a lot easier to get to, The Warrington one listed is a Tesco Extra, Hope they give it a bit more display area than WH Smiths, Our Smiths last I looked had it on the bottom self at the back , that area was hidden by the next self up !!!.

However I feel it is much easier just to have Mr Postman deliver it F.O.C

Yes, and as shopping habits change and sadly town centres are often not what they used to be, Tesco in its various forms has to be a useful outlet, if only because they get the footfall and of course are open long hours.

Dave Milbourn is quite correct about subscriptions, but all magazines of all types need newstrade sales if only to attract potential new readers and hopefully from that subscribers. MB actually does very, very well in subscription terms.

Larry – the problem with display is that very often the person 'putting out' the latest issue of whatever magazine has no interest in it, so tends to put them where there is a space, rather than rotating the magazines. To be in a defined regular front row place, costs yet more money – no surprise there! Sometimes we pay for such an option with WH Smith, but it is prohibitive over an extended period.

Paul Freshney

WHS has inevitably been the main retail outlet for for the vast majority of all magazines, but as times have changed and Tesco, et al, have stocked more and more lines of all types, clearly many people go to those shops more regularly rather than the high street . A recent trial with RCM&E was successful and the footfall in Tesco is so high, it means that there is a good chance of selling extra copies.

Local shops can order any magazine as they wish via a distributor, but I suspect they can't send them back if unsold for credit. Of course WHS also distributes newspapers and magazines into many of the independent shops as well.

Readers may not realise, that magazines (of all types) that are not sold in WHS are pulped. We only get paid for those actually sold though their EPoS (Electronic Point of Sale) system, which is why the bar code is checked and double checked before a magazine goes on sale!

Paul Freshney

Talking of magazines sold, when is the may edition out? Mt subscription was supposed to start then. I got the Viper Marine 15 in the post but no mag yet.

Andy

Now there's a no turn-up for the book………………………….. (I'll get me coat)

DM