Paul, you seem to be making a lot of rather unfounded assumptions above which may reflect your views but not the ongoing business plans of MTM to which you are not privy and to which I only have limited information myself.
You talk of 'market share'. There are only two national model boating magazines and one outsells the other by around two to one so market share as such isn't really an issue and Model Boats is doing fine at the moment as far as financial forecasts are concerned including the cost of managing the Forum and Website editing for which I am expected to average just one hour a day although I actually spend more time on line by my own choice. So there are no immediate financial pressures on the forum as such although policy could certainly change at any time should the company so decree, after all, our main competitor doesn't offer a forum facility.
Of course total market volume is a different thing altogether. magazines generally are in a state of 'managed decline' as people turn to other media alternatives (and probably standards of literacy continue to deteriorate!). As far as model boating is concerned, it is all very well to try to 'grow' the market but the truth is that model boating itself is also in severe decline as a look at the attendees of any show demonstrate only too graphically. A recent commercial survey indicated that the average age of model boaters in the UK is 65+ and that is exactly what we see around the country, in clubs and at shows. Tempus inevitably Fugits and more people are dropping out of the hobby than are entering it since the upcoming generation have many more choices with which to exercise their free time and spending several months building a model at a time when an increasing proportion of the population are unable even to carry out basic DiY tasks becomes a less and less attractive option. These days, when people want something, they generally want it now, not several months down the line after having to acquire and grapple with an unfamiliar skill set.
Times change and there is little mileage in making a lot of effort to generate and attract an audience that doesn't exist when you are competing with more attractive alternatives. Those people who are in the hobby and those who do come aboard as new modellers can still look forward to a number of years of enjoying it, as many as they want really but model boating will never again become the mainstream leisure activity it once was just as no one now codes computer games in Basic for their Sinclair Spectrums, Ataris and Commodore 64s. It will become a niche interest insofar as it isn't already, but still capable of giving much enjoyment to those who stick with it.
No doubt the situation will eventually stabilise to some extent as there will always be some interest in making things but it will be at a far lower level than even we have at the moment.. MPBA membership is probably a tenth of what it once was in its heyday which gives some indication of the loss of interest in the hobby. How long it can continue to support two national magazines remains a moot point but one should certainly be able to carry on for a few years to come.
I don't really think that it is our job to provide 'live' links to advertiser websites when you can simply click on the advertiser's website link and access whatever online facilities they feel they can justify making available. Time is money for them too and long chats over Skype may not be altogether welcomed by someone who is trying to put a kit together for despatch!
Colin