Its actually much simpler, boat motors are small market and the largest market most people will know about is robotics which takes many forms.
You build one motor to a standard specification and it can have variables, if it is going to the robotics or medical markets it may have a marking on it and the good old robotic humans assembling them are little more than trained monkeys and they asselble them in a specific way using markings or symbols instead of langage as a motor mounted to a specific dot. This means that every motor turns the same way and with the same speed and torque output and they save many man hours assembling sub assembleis, and if they have the fixed, sprung loaded connections many now use then they simply push the sprung loaded termnals on and they lock.